My Road My Future Finalists Selected
April 9, 2019
Pflugerville ISD announced its partnership with Travis County Emergency Services District #2 last month for the distracted driving campaign My Road My Future. In conjunction with the campaign, high school students were eligible to participate in a PSA video contest.
Students from two of PfISD’s four high schools have been chosen as finalists for the video contest.
Pflugerville High School’s team of Jacob Claxton, Michael Hornsby, Mac Bain, Lily Bitner, Alex Vo and Ava Carrasco won for the Panthers. The title of their video was “If You Can’t Text and Walk, Why Text and Drive?”
Miranda Wachtler of Hendrickson HS made the finals for her video “It Can Wait.”
The finalist videos will be posted on PfISD’s Facebook and Twitter accounts as well as the district website. The winner will be based on the number of views each video receives on YouTube during the final competition window April 9-29 at noon.
“My Road My Future has the potential to save lives well beyond prom and graduation season,” PfISD Police Chief Patrick Petherbridge said. “We are excited to see what kind of videos these students produce, and how everyone in each high school bands together to help make them go viral.”
Video submissions were required to be no longer than one minute and focus on at least one type of distracted driving: visual, manual or cognitive. Common distraction sources include texting, grooming or applying make-up, eating, or reaching for something inside the vehicle such as a personal item, phone, or the control panel. Student filmmakers must meet with a SRO prior to filming to ensure the planned video is appropriate and produced safely.
The winning school will be honored with a trophy from police and fire, and the video will receive special publicity on the school district and fire department’s websites and social media channels—as well as being nominated for potential news coverage by local TV stations and newspapers.
2019 My Road My Future PSA Contest Finalists
Hendrickson HS: “It Can Wait”
Pflugerville HS: “If You Can’t Text and Walk, Why Text and Drive?”
Lily Bitner, Mac Bain, Ava Carrasco, Jacob Claxton, Michael Hornsby and Alex Vo
Facts & Figures
· Here in Travis County, the Texas Department of Transportation (TxDOT) reported a 12% increase in deadly crashes in Travis County from 2016 to 2017.
· AAA reports that distraction was a factor in 3 out of 5 moderate-to-severe teenage crashes in 2015.
· The population group most likely to text and drive is young adults (up to age 34), according to the Pew Research Center.
· TxDOT reports there were 444 deaths and 2,889 serious injuries as a result of distracted driving in the state in 2017.
· According to the National Highway Traffic Safety Administration (NHTSA), there were 3,450 deaths as a result of distracted driving in 2016.
· NHTSA estimates 9 deaths and more than 1,000 injuries every day from distracted driving.