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PHS wins My Road My Future PSA contest

May 20, 2019


2019 My Road My Future PSA Contest Winner
Pflugerville HS: “If You Can’t Text and Walk, Why Text and Drive?”
Lily Bitner, Mac Bain, Ava Carrasco, Jacob Claxton, Michael Hornsby and Alex Vo
Link to Video: https://youtu.be/cetgAtbtf8g  


A student video from Pflugerville High School raising awareness about the dangers of distracted driving received more than 2,800 views on YouTube last month to be named the winner of the My Road My Future PSA contest.
 
Students who made the winning video were presented with a trophy from Pflugerville ISD Police and Travis County Emergency Services District #2 during a recognition ceremony at PHS on Friday afternoon.
 
Pflugerville High School’s team of Jacob Claxton, Michael Hornsby, Mac Bain, Lily Bitner, Alex Vo and Ava Carrasco won the video contest based on number of views on YouTube after the District announced two finalists in April. The title of their video was “If You Can’t Text and Walk, Why Text and Drive?” and featured students reading text messages on their phones while walking through the halls at school with sound effects from a car crash when they ran into each other and spilled their belongings on the floor.
 
The contest was held in partnership between Pflugerville ISD and Travis County Emergency Services District #2. This year marks the second year of the partnership of My Road My Future and the first year of the video contest.
 
“My Road My Future has the potential to save lives well beyond prom and graduation season,” PfISD Police Chief Patrick Petherbridge said.  “We were impressed by the videos submitted by all the participants and are happy to announce Pflugerville High School as the winner of our first public service announcement contest for distracted driving awareness.”


In addition to the trophy from police and fire, the winning team’s video will receive special publicity on the school district and fire department’s websites and social media channels. Their video will also be pitched to local press for potential media coverage.
 
Video submissions were required to be no longer than one minute and focus on at least one type of distracted driving: visual, manual or cognitive. Common distraction sources include texting, grooming or applying make-up, eating, or reaching for something inside the vehicle such as a personal item, phone, or the control panel.
 
Facts & Figures
·  Here in Travis County, the Texas Department of Transportation (TxDOT) reported a 12% increase in deadly crashes in Travis County from 2016 to 2017.
·  AAA reports that distraction was a factor in 3 out of 5 moderate-to-severe teenage crashes in 2015.
·  The population group most likely to text and drive is young adults (up to age 34), according to the Pew Research Center. 
·  TxDOT reports there were 444 deaths and 2,889 serious injuries as a result of distracted driving in the state in 2017.
·  According to the National Highway Traffic Safety Administration (NHTSA), there were 3,450 deaths as a result of distracted driving in 2016.
·  NHTSA estimates 9 deaths and more than 1,000 injuries every day from distracted driving.
 

PHS winners of My Road My Future video contest with members of PfISD and Travis Co. ESD #2